Their Stories

Q&A with Edwina Sharrock

8 March 2018

Edwina Sharrock,  graduate of the Australian Rural Leadership Program (ARLP) Course 23, answers a few questions in celebration of International Women’s Day (Thursday 8 March 2018)

Tell us about you and how you got to where you are today?

I am a firm believer in doing something you love and believe in. I have recently launched an online business which delivers online antenatal classes to expecting Mums and their partners all over Australia.

At times it has been incredibly hard work and overwhelming however my clever husband often reminds me to focus on my goals and my vision. My Vision is clear “to better the birth experience for all women”.

I actually created this online platform specifically for rural, regional and remote women but have been overwhelmed with the city women also wanting it. We are all busy these days and there is an expectation of things being available online.

I believe having a clear and strong vision helps me to not get overwhelmed with the day to day activity of life.

I also believe that without the ARLP (I graduated in course 23) I would not have the tools that I have to understand how I operate and what makes me tick!

If we all had the opportunity to be more self-aware and learn more about our own personal strengths and weaknesses we could all be so much more successful. Playing to your strengths has become a bit of my motto recently.

The success I am enjoying at Birth Beat is no overnight success story it has been 5 years of commitment, passion and bloody hard work. However, I could not be more proud and happy that I have created a service that prepares geographically, socially isolated and time poor parents for birth.

Is there a particular woman you find inspiring and why?

I have actually been thinking about this for a few weeks in the lead up to International Women’s Day (I am speaking at a local event in Tamworth) and as cliché as it may sound it is my Grandmothers and my Mother.

All three have experienced incredible hardship and trauma in their lives. All stories of theirs to tell and not mine to share here.

However, all three of these women I have never heard complain, or be negative. They always have a smile on their face and always go out of their way to be kind to others, particularly my Mother.

Simple kindness and manners are terribly underrated these days.

What advice do you give to other female leaders?

“Continuous improvement is better than delayed perfection”

As women we often delay. We wait until we think we have the perfect timing or the perfect pitch. Whatever it may be. The reality is, there is no perfect timing. Dive on in and have a go now. There is no such thing as failure, just valuable lesson learned for next attempt.

Plus surround yourself with fearless, awesome women who will champion you and those who don’t place some space between you and those people.


Edwina Sharrock is part of our inspiring alumni and undertook the Australian Rural Leadership Program.