Rob served on the board from June 2013 to November 2018. Prior to this time, Rob provided long and distinguished service to rural Australia, particularly through his roles in agribusiness, banking, and retail. He is considered a best practice leader in branding and customer engagement, cultural change and employee engagement, risk and issues management, governance, and reputation strategies. First and foremost Rob has exhibited over a significant period of time his contribution (often unpaid) to something beyond his own interest or that of his employer.